KMA

Waves opens in Southend

It’s now Wednesday morning, and Waves is in situ in Southend. It was a pretty smooth setup, aided by the unexpectedly clement weather and our fantastic production technician. Running from about 6pm to 11pm each evening, the installation is attracting exactly the diverse and inquisitive crowd that we – and the commissioning body DanceDigital – were hoping for. On Monday night, when we were there to see the launch, we heard a great reaction from the passers-by who found their normal walk home interrupted by this dramatic intervention: kids wanting to know how it worked, and why Southend was getting something like this in the first place; office workers experimenting with throwing shapes in the street on their way home; cyclists bemused and intruiged by the trails they left as they pedalled past. We also saw a lot of texting, twittering and mobile phone cameras in action, so we’ll see how the word-of-mouth news on which a piece such as this relies kicks off over the next day or two.

We’ve put together a minute or so of video from the first night, which can be seen on the Waves page or in full HD glory on our Vimeo page.

Comments are closed.


Contact



For all general enquiries, please email us at contact (at) kma (dot) co (dot) uk


KMA's worldwide agent is Vivienne Gaskin

Vivienne Gaskin
VGCM Ltd
70 Keynsham Road
Cheltenham
GL53 7PX

+44 (0) 1242 530001
+44 (0) 7950 328112

vivienne@viviennegaskin.com

www.viviennegaskin.com

Site powered by WordPress
Entries (RSS)